uaaplz

I’ve spent 10+ years building and scaling DTC brands across Shopify, Magento, WooCommerce, and Shopline—fixing broken funnels, improving UX, and turning traffic into revenue. My approach is simple: find what’s leaking, fix conversion, and scale what works. I work across dev, CRO, merchandising, and analytics to drive real results—not vanity metrics. Think better customer journeys, higher AOV, and more repeat buyers.